With more than 30,000 stores in 78 countries, Starbucks is one of the most popular coffee chains in the world. The company has long been an innovator in the customer loyalty space, and its latest move is a Web3 technologies and non-fungible tokens strategy that should make its rewards program even more immersive.
The Starbucks Odyssey program is built on the Ethereum/Polygon blockchain and rewards customers for completing digital challenges with NFTs. The challenges are designed to be fun and engaging, with tasks like taking a selfie with their favorite drink or sharing their favorite holiday memory. A discussion with Bill Inman, Russell Korus and Stacey Engle.