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Writer's pictureBill Inman

The Intelligent Virtual Assistant (IVA) market will reach over $44B by 2027



Allied Market Research states that the global intelligent virtual assistant market is current at $3.44 billion in 2019 and expected to reach $44.25 billion by 2027, registering a CAGR of 37.7% from 2020 to 2027.

Powered by Artificial Intelligence (AI), Natural Language Processing (NLP), and Machine Learning (ML), IVAs are poised to bring big efficiency to business and our personal lives this decade!


What is an Intelligent Virtual Assistant? Phil Gray of Interactions.com states, "an Intelligent Virtual Assistant is an artificial intelligence system that emulates human interaction to perform particular tasks, like customer service. Virtual Assistants are proliferating because of deep neural networks, machine learning, and other advancements in AI technologies."


Gartner states that by 2021 25% of the digital workers will use virtual employee assistants daily. The future of IVAs includes:

  • Smarter IVAs with more sophisticated computational ability, more access to public and private data and complex chatbots for deeper interactions

  • IVA integrated with the Internet of Things (IoT) allowing for interaction with IVAs anywhere we are and at anytime (ex. imagine being at the store and asking "what aisle is the spinach on" or "does this store have no carb yogurt?" -- a view into my diet.)

  • IVA scenario prediction (and even motivation) with features such as real time analysis of employee performance based on past history and experience or real time allocation of tasks based upon what a group or everyone at an organization is working on in present moment.

  • Jarvis for everyone, an IVA for every persona and employee learning the style and job of the worker to automate repetitive tasks (or maybe even to do the job).

2021 Intelligent Virtual Assistant Share of Market (Techresearchonline.com)

  • Google Assistant: 23.3 percent

  • Samsung’s Bixby: 14.5 percent

  • Apple’s Siri: 13.1 percent

  • Amazon’s Alexa: 3.9 percent

  • Microsoft’s Cortana: 2.3 percent

Other Intelligent Virtual Assistants (AI) for 2021 include:

  • Bixby

  • DataBot

  • Lyra

  • Hound

  • Youper

  • Robin

Part of the utility of IVA's are to replace administrative tasks including:

  • Reading text

  • Dictation

  • Finding phone numbers

  • Placing calls

  • Emailing schedules

  • Meeting reminders

  • Providing answers to questions

  • Controlling devices

See brief overviews of many of the above technologies capabilities at this informative article by Tech Research Online - https://techresearchonline.com/blog/best-ai-assistant-of-2021




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